Business Services / Website Development
Website development
The website you need to reach your objectives
At a glance
Built, maintained and measured against the objective
Most buyers meet a business on its website before they speak to anyone. Arore builds websites around the business objective, then keeps them working as the business grows.
Who it's for
B2B businesses, from local suppliers to exporters, in Canada, Europe and Australia, that need their website to bring in the right enquiries.
What Arore does
Builds and maintains websites in house as part of its fractional CMO service, never as a standalone project. Most sites are built on WordPress, with experience in Drupal, custom coded sites, Shopify, Wix and Lightspeed.
Why it matters
50 milliseconds
is all it takes for a visitor to form a first impression of a website, according to research at Carleton University in Ottawa.
The problem
A perfect score and a quiet phone
A business decides it needs a new website.
The old one looks dated, so a developer is hired. A few months later the new site launches. It loads in under a second, scores 100 on every speed test and looks better than anything a competitor has.
The developer sends the report. Every number is green.
Six months on, the phone rings about as often as it did before. The enquiries that do arrive are the same ones the old site brought in.
Nothing went wrong in the build. The developer delivered exactly what was measured. But the speed score was a proxy, and nobody was measuring what the site was for: the right buyers finding the business, trusting it and getting in touch.
A website built on its own is judged by its own numbers. That is why Arore only builds websites as part of the wider marketing work, where the site answers to the same objective as everything else.
Every score at 100. The objective hasn’t moved.
Illustration.
How it works
Each goal reached raises the bar
A new website does not change a business on its own. It reflects the business. The work starts by closing the gap between what the business thinks its buyers want and what they are really looking for, until buyers can see themselves using the product and know they are in the right place.
That rarely happens in one attempt, so the work runs as a cycle. Each goal reached becomes the starting point for the next.
Each goal reached sets the next one higher.
- 1
Set the goal
Agree what the business needs the site to achieve, as part of the wider marketing plan.
- 2
Find the gap
Compare what the business thinks its buyers want with what they are actually looking for, and where the market really is.
Website development
- 3
Take stock
Find out what already exists and what needs to be developed: photography, copy, brand assets and product information.
- 4
Develop the site
Arore develops, tests and launches the site in house, mostly on WordPress, around the goal, the gap and the resources found in the earlier steps.
- 5
Be found and trusted
Structure the site so search engines and AI search recognise the business as an authority on its subject, known as topical authority, then find and cite it. More on the GEO page.
- 6
Evaluate the results
Measure the site against the goal, and see what is working and what is not.
- 7
Raise the bar
Set the next goal higher and return to step 1.
