Author:

Eric Ries

Full Title:

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Synopsis:

The Lean Startup offers a scientific method for building and managing startups in today’s innovation-driven environment. Ries challenges traditional business plans, recommending that startups shorten product development cycles through iterative releases and validated learning. The book introduces concepts such as the Minimum Viable Product (MVP), the pivot as a structured course correction, and the distinction between actionable and vanity metrics. It guides organizations of all sizes in navigating uncertainty and building sustainable businesses.