Author:

Richard H. Thaler and Cass R. Sunstein

Full Title:

Nudge: Improving Decisions About Health, Wealth, and Happiness

Synopsis:

Nudge presents the idea of Libertarian Paternalism, showing that it is possible to guide behaviour while still allowing people to choose freely. The authors describe “Choice Architects” as anyone who shapes the environment where decisions are made. By using small “nudges,” these architects can help people get past common thinking errors. The book explains how organizing choices about retirement savings, healthcare, and environmental issues can lead to much better results for both individuals and society.