Author:

Sherzod Abdukadirov (Editor)

Full Title:

Nudge Theory in Action: Behavioral Design in Policy and Markets

Synopsis:

This collection examines the use of "nudges," or small adjustments in choice presentation, to influence real-world behaviour. Departing from traditional economic theories that assume rational decision-making, the book analyzes how cognitive biases shape choices in markets and policy. It addresses the ethics and effectiveness of behavioural design and offers case studies on applying "choice architecture" to improve outcomes in finance, health, and consumer behaviour. This guide is intended for readers seeking to connect behavioural science theory with practical implementation.