Author:

Brian Burke (Gartner, Inc.)

Full Title:

Gamify: How Gamification Motivates People to Do Extraordinary Things

Synopsis:

Gamify defines gamification in business, outlining its uses and common mistakes. Brian Burke, Research Vice President at Gartner, explains that gamification is not about making work a game, but about applying game mechanics such as transparency, feedback, and competition to engage and motivate people digitally. The book details the "Player-Centric" design process, stressing that gamification must first deliver value to users. Burke highlights three strengths of gamification: changing behaviours, developing skills, and fostering innovation. He cautions against "pointification," or using superficial mechanics without purpose, and offers a roadmap for organizations to create sustainable, high-value engagement.